Kashmir is emerging fast as an all-weather tourist destination on the world tourist map. The newly elected Jammu and Kashmir government headed by Chief Minister Omar Abdullah should urgently list his government’s priorities and work towards attracting foreign tourists and sports community for joyful winter games in Kashmir.
During the last three years, Kashmir’s tourism sector has boomed. The number of tourists visiting Kashmir has swelled with each passing season. The number of foreign and domestic tourists has grown. Event tourism has significantly flourished over the last three years. Away from public glare, Kashmir has played host to many national and international events, and a high number of destination weddings.
Event tourism has crafted unforgettable experiences for global participants, and their feedback to their respective nations has led to easing of travel restrictions.
Kashmir’s picturesque and spectacularly beautiful valleys and meadows attract tourists from across the world. Event tourism and winter sports tourism are commercially and diplomatically a win-win deal for Kashmir, and for the nation. These are sustainable tourism activities which the government should prioritize for the benefit of the public.
Kashmir’s infrastructure has seen significant improvement. Robust development of tourism-related infrastructure has majorly helped the sector. High-end tourism facilities have exponentially improved. These initiatives have been hugely welcomed by all stakeholders.
Adequate power availability is equally crucial for sustainable tourism activity during winters. Electricity remains the core concern for commercial activities. Jammu and Kashmir faces severe power shortages during winter. Serious efforts are urgently required to address the crisis.
It is hoped that the government will take both immediate and long-term measures to address these concerns. The tourism department should finalize the calendar for winter sports activities with the active participation of the stakeholders to ensure optimum benefits for all sectors.
