MAREAYA FAYAZ
Srinagar, the cultural and artistic heart of Jammu and Kashmir, has once again taken center stage on the global map. Hosting the prestigious 60th Jubilee Celebration Extension Program of the World Craft Council (WCC), Srinagar has become the meeting ground for artisans, policymakers and cultural connoisseurs from around the world. The event, which ran from November 25 to November 28, marked a significant milestone as it followed the primary celebrations held in New Delhi from November 21 to November 24.
The program attracted 15 delegates from as many countries, including Kuwait, Australia, France, UK, Ireland and Central Asia, among others. These delegates came together with artisans from across the globe to celebrate a shared passion for craftsmanship. Organized by the Government of Jammu and Kashmir, the event highlighted Srinagar’s unique role as a custodian of centuries-old crafts while also cementing its place as an emerging hub for global cultural and diplomatic events.
Srinagar’s Artisanal Heritage on Display
Srinagar’s selection as the host city for the WCC’s Jubilee Celebration is no coincidence. The city is renowned for its unparalleled contributions to the world of crafts, from the intricate Paper Mâché and Walnut Wood Carving to the luxurious Pashmina shawls, Sozni embroidery and handwoven carpets. These crafts are more than just beautiful artifacts; they represent a rich tapestry of history, tradition and cultural identity that has been carefully preserved through generations.
Tremendous Potential of Handloom and Handicrafts Sector
Such events serve as a platform for these artisans to showcase their work to an international audience, fostering cultural exchange and opening avenues for global trade. The Government of Jammu and Kashmir has made significant efforts to ensure that these crafts receive the recognition they deserve, with initiatives aimed at preserving traditional techniques while encouraging innovation.
The event was inaugurated and addressed by Lieutenant Governor Jammu and Kashmir, Manoj Sinha. Speaking on the occasion, he extended his felicitations to all the delegates and artisans. He commended the efforts of the Ministry of Textiles, Ministry of External Affairs, Department of Industries & Commerce J&K, World Crafts Council (WCC) to celebrate the rich traditions of handicrafts, handloom and to bring together distinguished artisans, designers, creative leaders and other stakeholders from across the globe.
The Lieutenant Governor highlighted the significant steps taken by the government to unlock the tremendous potential of Handloom and Handicrafts sector in the UT of J&K.
“My dream is to make “Made in Jammu Kashmir” creative products famous and integral part of the households across the world. Our aim is to also focus on global cooperation and improve people’s connect for these priceless artistic and cultural heritage of India,” the Lieutenant Governor said.
Speaking on the occasion, Sa’ad Hani Al-Qaddumi, President World Crafts Council International, said the World Crafts Council is embarking on a journey to position Srinagar as a global hub for crafts through several upcoming initiatives. The event also witnessed the launch of “Seal of Authenticity of the Craft” aimed at maintaining the beauty and ingenuity of creative products.
Srinagar: A Recognized Craft City
In 2021, Srinagar joined the prestigious UNESCO Creative Cities Network under the category of Crafts and Folk Arts, affirming its status as a global hub for artisanal excellence. More recently, it became the fourth Indian city to be recognized as a World Craft City by the World Craft Council, joining Jaipur, Mysore, and Malappuram in this elite group.
The World Craft City program launched by the WCC in 2014, acknowledges cities that have made outstanding contributions to the promotion and development of crafts. This recognition not only enhances the city’s global reputation but also provides a significant boost to local artisans by connecting them with international markets and audiences.
Srinagar: An Emerging Hub for Global Events
In addition to its craft heritage, Srinagar is rapidly becoming a preferred destination for hosting international events. The World Craft Council Jubilee Celebration is the latest in a series of high-profile events held in the city, following the highly successful G20 Tourism Working Group meeting last year.
The G20 meeting, which brought together representatives from the world’s leading economies, was a landmark event that showcased Srinagar’s potential as a venue for global diplomacy and cultural exchange. The success of these events has established Srinagar as a hub for international gatherings, reflecting its strategic importance, improved infrastructure and unique blend of natural beauty and cultural richness.
Impact on Tourism and Employment
The influx of international delegates and the global attention garnered by these events have provided a significant boost to Srinagar’s tourism sector. Visitors are not only exploring the city’s cultural heritage but also contributing to its economy by supporting local businesses, hotels and artisans.
This surge in tourism has a ripple effect on employment, creating opportunities in sectors ranging from hospitality and transportation to craft production and event management. For the youth of Srinagar, these developments represent a chance to engage with the global market, acquire new skills and build sustainable livelihoods.
Setting Benchmarks for Infrastructural Development
The increasing frequency of high-profile events in Srinagar has also set a benchmark for infrastructural development in the region. To cater to the needs of international delegates and growing tourist footfall, the government has undertaken numerous initiatives to improve connectivity but will need to further enhance avenues to explore the potential very well.
Projects such as upgraded airport facilities, improved road networks and the development of modern transport facilities and hotels are transforming Srinagar into a city that can rival the world’s leading event destinations. These developments not only benefit the events industry but also contribute to the overall quality of life for the city’s residents.
A Cultural and Economic Renaissance
The World Craft Council Jubilee Celebration is more than just a cultural event; it is a symbol of Srinagar’s cultural and economic renaissance. By bringing global attention to its artisanal heritage and positioning itself as a hub for international events, Srinagar is writing a new chapter in its history—one that is defined by creativity, collaboration and global connectivity.
The Government of India has played a pivotal role in facilitating this transformation. By promoting events like the WCC Jubilee Celebration and the G20 meeting, the government has demonstrated its commitment to positioning the Union Territory as a global cultural and economic powerhouse.
These efforts are part of a broader vision to integrate Jammu and Kashmir into the global economy while preserving its unique identity. Initiatives aimed at supporting artisans, promoting tourism and developing infrastructure are central to this vision, ensuring that the region’s rich heritage is not only preserved but also leveraged for sustainable growth.
For the artisans of Kashmir, this event is a validation of their work and a gateway to new opportunities. For the city’s residents, it is a source of pride and a glimpse into a future where valley stands shoulder-to-shoulder with the world’s great cities. And for the global community, it is an invitation to explore the beauty, creativity and resilience that define Kashmir and its people.
This is a moment of celebration, reflection and hope—a moment that belongs not just to Jammu and Kashmir, but to the world.
