Once known primarily for its breathtaking valleys and complex geopolitics, Kashmir is now witnessing a quieter but powerful revolution – a cultural preservation or even a renaissance, led by its tech-savvy youth. Through Instagram reels, YouTube vlogs, Twitter threads, and Facebook pages, young Kashmiris are reclaiming their heritage, showcasing indigenous music, art, language, folklore, and food in ways that resonate with a global, digital audience.
It’s a movement built not with protests or policies, but hashtags and heart.
Let’s look at some of the Kashmiri social media content channels and their creators who are doing such significant work:
Muneer Speaks
Muneer Speaks, the channel by Muneer, talks passionately about preserving Kashmiri culture through videos, using storytelling, traditional music, and local customs. Through heartfelt and visually rich videos, Muneer documents traditional festivals, folk music, and age-old customs that are slowly fading. By showcasing local artisans, cuisine, attire, and dialects, he creates a digital archive of Kashmir’s rich heritage.
His storytelling blends nostalgia with pride, connecting younger generations with their roots while also educating a global audience about the beauty and depth of Kashmiri culture. Through social media platforms, Muneer not only keeps the cultural flame alive but also gives a voice to those who have long preserved these traditions in silence.
Imad Clicks
Imad, popularly known as ‘Imad Clicks’, is a prominent Kashmiri vlogger, social blogger, and visual storyteller dedicated to capturing and preserving the essence of Kashmiri culture through his creative endeavours. His content predominantly revolves around his passion for showcasing the beauty and traditions of Kashmir.
In his videos, Imad delves into various aspects of the Kashmiri life, from traditional wedding customs to the daily experiences of the locals. For instance, in one of his videos, he explores the intricacies of Kashmiri wedding culture, shedding light on both its rich traditions and the challenges faced by the community.
Through his lens, Imad not only documents the scenic landscapes of Kashmir but also brings attention to the cultural practices, social issues, and the resilience of its people. His work serves as a digital archive, ensuring that the stories and traditions of Kashmir are preserved for future generations.
By sharing authentic narratives and engaging visuals, Imad fosters a deeper understanding and appreciation of the Kashmiri culture among his audience, both locally and globally
Kashmiri Kalakar
Aadil Wagay runs a channel called Kashmiri Kalakar. He is known for creating short films, skits, and poetry in the Kashmiri language. He focusses on local issues, traditional customs, and cultural pride, often blending humour and social messages.
There is a heartening entry of some significant Kashmiri social media influencers who, by way of their creative posts, are archiving and reviving Kashmir culture.
Kashmir Food Fusion
This channel specialises in documenting and reviving authentic Kashmiri recipes. The channel acts as a cultural cookbook, preserving culinary traditions passed down through generations.
Mashq Talks
Rj Umar Nisar, through this channel, showcases interviews and discussions, and explores Kashmiri identity, language preservation, and youth perspectives. He bridges traditional values with modern thinking.
These creators, in their own unique ways, are ensuring that the essence of Kashmiri culture – the language, music, traditions, and values – remain vibrant and accessible to both locals and the world.
Their efforts go beyond content creation; they are acts of cultural resilience, ensuring that the essence of Kashmir isn’t lost in the noise of modernity. As their voices echo across platforms, they not only preserve the past but also shape a culturally conscious future, one post at a time.
