MUDASIR DAR
The twin border villages of Gurez and Keran have emerged as must-visit destinations in Kashmir. The Kishanganga River, with its breathtaking views, draws numerous tourists who camp along its banks, offering a unique and previously unimaginable experience. These villages have seen a turnaround after the abrogation of Article 370. The transformative changes in border tourism have been due to the government of India’s initiatives ably supported by the Indian Army and Jammu and Kashmir police. In stark contrast, the border regions on the Pakistani side lag, highlighting the positive impact of India’s strategic and developmental policies.
The once-isolated villages are now seeing massive tourist footfalls that has not only boosted the local economy but also provided a platform for cultural exchange. The rise of homestays and local enterprises has given visitors a chance to experience the rich traditions and hospitality of Kashmiris, while simultaneously uplifting the local communities. This shift from conflict to tourism symbolizes a broader narrative of peace and prosperity.
Gurez Valley
The beauty and serene atmosphere of Gurez located in Bandipora district of North Kashmir has seen tourism flourishing in the Valley. This region, which once saw little to no visitors, has now become a popular travel destination. Amir Anees, a local resident, attributes this surge in tourism to the efforts made by the government post-2022. These initiatives have created a positive atmosphere, drawing tourists from all over India and significantly boosting the local economy.
Rise Of Homestays
Despite the limited number of hotels, the rise of homestays has provided ample accommodation options, allowing tourists to experience the local culture firsthand.
“The most important aspect of this tourism boom is the significant improvement in the livelihoods of the local people. Businesses have thrived because of the much-needed peace on the borders, with no shelling or disturbances. This stability is a positive step forward,” says Amir.
Youths in Gurez have set up stalls and roadside eateries, known as dhabas, contributing to the area’s economic growth. Additionally, the valley’s famous agricultural products, such as rajma (kidney beans), jeera and potatoes are gaining popularity among visitors.
Gurez is divided into three main zones – Baghtor, Dawar and Tulail. Tourists prefer to stay at Dawar, the central hub of Gurez.
Amir, a mass communication graduate, has also ventured into the tourism industry by setting up a tent service. This service allows tourists and locals to spend the night in tents. “Weekends are usually jam-packed,” says Amir.
Mushtaq Ahmad, a local resident who has registered his property as a homestay, provides several rooms for visitors staying overnight at Gurez. “This homestay initiative has not only provided us with a source of livelihood but also an opportunity to promote our local culture and traditional dishes. When we prepare meals for our guests, we make sure to include Gurez’s famous rajma. Accommodating visitors in our homes offers them a comfortable stay and an authentic experience of our way of life,” he says.
The homestay model has proven beneficial for both the hosts and the guests. For the locals like Ahmad, it provides a steady income and a chance to share their heritage. For tourists, it offers a unique and immersive experience, allowing them to enjoy the warmth of Kashmiri hospitality while exploring the scenic beauty of Gurez Valley.
Transformation Of Keran
The mesmerizing Kishanganga River, often seen in viral videos and social media reels, flows through the scenic Keran village, a frontier settlement in the Kupwara district along the Line of Control in Kashmir. Once a place only the locals knew, Keran is now witnessing a significant influx of tourists.
A secluded village has seen a metamorphosis. Previously, the residents were accustomed to a quiet life with minimal external interactions. Kishanganga River, which is now a major tourist attraction, has brought a new vibrancy to the village.
Aijaz Ahmad, a local resident of Keran, often illustrates this transformation with a simple example of a shopkeeper’s journey. He recalls a time when a local shopkeeper, who had a small rundown shop, struggled to sell a few packets of biscuits to the sparse local clientele, earning just enough to support his family.
“Now, that same shopkeeper, in a slightly refurbished shop, finds it challenging to meet the demands of the numerous tourists during peak season,” says Aijaz. “This is the transformation from a no-go zone to a popular tourist destination. Social media reels filmed in Keran are garnering significant viewership, and this place has become a must-visit destination for many.”
Another local resident, Adil Ahmad, who runs a registered homestay, says the flourishing tourism has opened new avenues for income and hospitality. “Keran is now a famous place,” he says. “We couldn’t have imagined a more vibrant season, with people from distant places visiting Keran. This is the beauty of peace and development when people refuse to give space to the terror forces. Almost all the residents are now living happily, eager to register for homestays and serve the guests. These are lovely days, thanks to all who ensured peace and quiet prosperity, allowing tourism to flourish in Keran.”
Reshaping Tourism Landscape
It is not just tourists from outside Kashmir who are enjoying delightful holidays here. Kashmiris are doing so in equal measure.
Muzamil Ahmad, a visitor from South Kashmir, recounts his experience of visiting the twin border villages. “This is a significant development, allowing people to explore border villages,” he says. “We had an entirely new experience in Gurez, different from other famous tourist spots. Our camping experience along the Kishanganga River was soothing, and the hospitality we received was exceptional. We wish the best for the people here, who have been excellent hosts.”
The unique experiences offered by places like Gurez and Keran are reshaping the tourism landscape in Kashmir. The government’s bold decision to open these areas to tourism has proven beneficial, fostering peace and prosperity. Since 2019, tourism, which is considered the backbone of Jammu and Kashmir, has been thriving.
The concept of homestays, a relatively new initiative, has significantly impacted the region. It has created a major connection point for sharing traditions, culture, and local life. Residents eagerly register their homes as homestays, welcoming tourists and sharing the rich heritage of the Union Territory. This shift has not only boosted the local economy but also enriched the cultural exchange between locals and visitors, making places like Keran and Gurez a shining example of the positive impact of tourism.
